Hello, I'm Ana
I help companies innovate products and services that connect people, business, and the planet.
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What I Bring
CX & Service Design
I design end-to-end experiences digital and physical that delight users and deliver business impact.
Strategic Innovation
I turn opportunities into validated results through research, experimentation, and go-to-market strategies.
Stakeholder Engagement
I bring leaders and cross-functional teams together through workshops and co-design sessions.
Sustainable Business
I embed circular economy and ESG principles into strategy, operations, and experience design.
Case Studies
Coffee of the future
A design strategy of experience pillars for a new sustainable coffee machine from purchase to delivery, using circular economy principles and incorporating research, benchmarking, and ideation sessions with internal stakeholders and twenty customers from three countries.
CX & Service Design
Strategic Innovation
Stakeholder Engagement
Sustainable Business
HSQ4ALL
An app that improves communication between operators and supports the fast generation of inspections and event reports to set and monitor corrective actions of Enel, a multinational electricity company.
CX & Service Design
Stakeholder Engagement
Team leaders education
Education workshop with 12 team leaders on how a company can apply sustainability transformation using system and service thinking, helping them rethink their processes and external activities, and prioritize opportunities that align with its strategy.
CX & Service Design
Stakeholder Engagement
Sustainable Business
Articles
Sustainability Toolkit
A sustainable design guideline that helps develop more efficient digital products and services that are “good for the planet and business.”