Hello, I'm Ana.

A Design Strategist, Service and Experience Designer

My Skills

Service Design

Creation of new services based on innovative concepts and research.

Systemic Approach

See the world in terms of connections and interactions.

User Experience

User Research, Customer Interviews, Behavioral Change Strategies, Prototyping.


Human Centered Design aiming to find sustainable solutions.

Some of my projects



An app that improves communication between operators and supports the fast generation of inspections and event reports to set and monitor corrective actions of a multinational electricity company.

Service designer
User Research
Usability test
User Experience

Pop Up Next Car

A project for Italdesign with the aim of boosting the User Experience in the future car mobility system.

User Research
User Interface
Pop Up Next


A behavioral change app for overweight young people. Improve your  physical and emotional state through a multidisciplinary professional team that follows you with a personalized treatment.

User Research
User Interface
Usability test
User Experience

ABCibo Laboratory​

An educational and playful laboratory for elementary school children, focused on creating awareness about the importance of each phase of the food supply chain.

User Research
User Experience
Visual design