Hello, I'm Ana.

A Design Strategist, Service and Experience Designer

My Skills

Systemic Approach

Creating products and services for a generative circular economy.

Strategic design

Reframing business and organizational problems around the collective needs of people.

Service Design

Orchestrating people, processes, content, technology, and environments to deliver the best consistent service.

User Experience

Creating circular design experiences through user research, customer journey, and prototyping.

Some of my projects

Unbox-short

Coffee of the future

Design of the unboxing experience of a new sustainable coffee machine where circular economy concepts have been applied in the main steps of the journey from purchase to delivery and post-use.

Project lead
Strategic designer
User research
User Experience

Oryza

A strategy proposal for a cereal cake company that could create a new sustainable development model rethinking its production process from a circular economy perspective.

Strategic designer
Systemic designer
User Research
Oryza-rice-cake
homepage_hsq

HSQ4ALL

An app that improves communication between operators and supports the fast generation of inspections and event reports to set and monitor corrective actions of a multinational electricity company.

Service designer
User Research
Usability test
User Experience


Articles

Sustainability Toolkit

A sustainable design guideline that helps develop more efficient digital products and services that are “good for the planet and business.”