Coffe of the future

This project was made for Lavazza, a leading Italian coffee brand. Lavazza’s innovation team was challenged to design an unforgettable and captivating first-contact experience for Lavazza’s consumers with a new sustainable single-serve machine.
We proposed five experience pillars based on analysis of the current experience, benchmarking and incorporating circular economy ideas gathered through an internal workshop with corporate teams and three external workshops with consumers.
I led the project, creating a customer journey overview of the current experience, facilitating an internal workshop and managing internal stakeholders and an external agency for the ideation sessions.