From product to ecosystem

Company

Leading Italian coffee brand

My role

Project lead,
Strategic designer,
Experienced designer,
Stakeholders management

Timeline

Five months
2023-2024

Stakeholders involved

Internal: Customer insights, Customer Care, Brand, Digital, E-Commerce and Product & Innovation. External: 20 customers Comms and marketing agency

The challenge

Analyzing and identifying opportunities across the machine experience (purchase, delivery, unboxing, and daily use) to reflect the following values:

Sensoriality, Expertise, and Sustainability. 

Methodology

The design process was divided into a five-step process