From product to ecosystem
Company
Leading Italian coffee brand
My role
Project lead,
Strategic designer,
Experienced designer,
Stakeholders management
Timeline
Five months
2023-2024
Stakeholders involved
Internal: Customer insights, Customer Care, Brand, Digital, E-Commerce and Product & Innovation. External: 20 customers Comms and marketing agency
The challenge
Analyzing and identifying opportunities across the machine experience (purchase, delivery, unboxing, and daily use) to reflect the following values:
Sensoriality, Expertise, and Sustainability.
Methodology
The design process was divided into a five-step process
