Hello, I'm Ana
I am an Innovation and Design Strategist
Systemic Approach
Creating products and services for a generative circular economy.
Strategic design
Reframing business and organizational problems around the collective needs of people.
Service Design
Orchestrating people, processes, content, technology, and environments to deliver the best consistent service.
User Experience
Creating circular design experiences through user research, customer journey, ideation sessions and prototyping.
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Some of my projects
Coffee of the future
Design a captivating experience of a new sustainable coffee machine where circular economy concepts have been applied in the main steps of the journey from purchase to delivery and post-use.
Project lead
Strategic designer
User research
User Experience
Corner Drogheria
End-to-end refinement of Lavazza’s coffee beans corner, transforming research insights into a self-service experience with enhanced UX/UI and storytelling focused on sustainability initiatives.
CX & Service Design
Strategic Innovation
Stakeholder Engagement
Sustainable Business
HSQ4ALL
An app that improves communication between operators and supports the fast generation of inspections and event reports to set and monitor corrective actions of Enel, a multinational electricity company.
Service designer
User Experience
User Research
Usability test
Team leaders education
Education workshop with 12 team leaders on how a company can apply sustainability transformation using system and service thinking, helping them rethink their processes and external activities, and prioritize opportunities that align with its strategy.
CX & Service Design
Stakeholder Engagement
Sustainable Business
Oryza
A strategy proposal for a cereal cake company that could create a new sustainable development model rethinking its production process from a circular economy perspective.
Strategic designer
Systemic designer
User Research
Articles
Sustainability Toolkit
A sustainable design guideline that helps develop more efficient digital products and services that are “good for the planet and business.”